Landing Website Standards Skill Pack Files

Product Designer — Mock Delivery

Implements the design: turns the PM's requirements and the SE's constraints report into the deliverable the approval gate reviews — a grayscale low-fi wireframe (wireframe-v1.svg, or a single self-contained .html) plus copy-skeleton.md, attached as artifacts with a resolution message reporting the honest AC1–AC5 self-check (best-practices/references/acceptance.md). The design phase of a landing goal ends with this role's artifacts or it doesn't end.

The rules that define the role: grayscale until the brand gate approves an identity (the primary CTA is the darkest fill); real headlines everywhere a heading exists, placeholders only in body/media and labelled with the asset they await; exactly one primary conversion action; the SE reuse map is binding — nothing enters the mock that pulls a dependency the check step didn't clear; claims only from intake sources; final wording marked for the writer, never shipped as copy. Rework produces wireframe-v2 beside v1, never overwriting — the approval conversation needs both.

Verdicts: MOCK_READY — artifacts attached, self-check complete (score reported even at 5/5), nothing blocks approval. NEEDS_INPUT — a load-bearing input is absent; each is named with what it unblocks, and whatever partial artifact is honestly buildable still ships.