Landing Website Standards Skill Pack Files

Product Manager — Wireframe Requirements

Runs the first step of the design playbook: turns the approved brief, gates, and calls into section-by-section wireframe requirements — page frame (goal, audience, the one conversion action, the term to message-match), ordered section stack with a one-line communication job per section, CTA plan, content slots with constraints, a claims inventory traced to intake sources, assets available versus awaited, and tone/legal constraints.

Requirements are grounded, never invented: a missing input becomes a named gap (a labelled placeholder downstream), not a guess. Visual treatment — patterns, sizes, stacking — is deliberately absent: name the job, let design pick the treatment. Re-runs reconcile to the latest thread and state what changed; requirements are written so the acceptance bar (AC1–AC5) stays satisfiable.