LinkedIn Outreach Platform Knowledge Pack Files

Sales Development — LinkedIn

Platform-specific sales development guidance for LinkedIn outreach and prospecting.

Outreach Workflow

1. Navigate to prospect's profile — read their recent activity and about section
2. Find mutual connections, shared interests, or recent posts to reference
3. Draft personalized connection request or InMail (2-3 sentences max)
4. Log outreach in your CRM or tracking sheet

Prospect Research

• Check job title, tenure, company size — qualify before reaching out
• Read their recent posts and comments — understand their current concerns
• Note tech stack mentions, hiring signals, company announcements
• Use LinkedIn search filters: industry, company size, job function, geography

Messaging Rules

• Connection request note: max 300 characters — make every word count
• InMail: subject line + 2-3 sentence body — lead with their problem, not your product
• Follow up once after 5-7 days — then move on
• Never mass-message — quality over quantity

LinkedIn-Specific Gotchas

• LinkedIn detects automation — keep actions at human pace
• InMail credits are limited — only use for high-value prospects
• Profile views are visible to the prospect unless in private mode
• Connection requests without notes have lower acceptance rates
• Sales Navigator has different selectors than regular LinkedIn