Performance Marketing Knowledge Pack Files

schema_version: 1
version: "1.0.0"
id: media_context_builder
title: "Media Context Builder"
description: "Build a complete media-context.md from structured business inputs. Interactive workflow that asks follow-up questions for missing fields."
category:
  level: task
  domain: marketing
  reusable: true
params:
  business_info: string
  product_info: string
  audience_info: string
  historical_data: string
steps:
  - type: llm.generate
    prompt: |
      You are building a media-context.md file for a performance marketing skill pack.
      This file provides all the account-specific context that marketing modules need.

      **Business information:** {{business_info}}
      **Product/offer information:** {{product_info}}
      **Audience information:** {{audience_info}}
      **Historical performance data:** {{historical_data}}

      Generate a complete media-context.md following this structure.
      For any missing information, note it as "[NEEDS INPUT]" with a specific question.

      **Output format (markdown):**

      ```markdown
      # Media Context

      ## Business Goal
      [Primary campaign objective: leads / purchases / signups / app installs / awareness]
      [Secondary objectives if any]

      ## KPIs and Targets
      | KPI | Target | Current Baseline |
      |-----|--------|-----------------|
      | Primary: [CPA/ROAS/CPL] | [target value] | [current if known] |
      | Secondary: [metric] | [target] | [current] |

      ## Budget
      - Monthly budget: [amount]
      - Channel allocation: [pre-decided or to-be-optimized]
      - Testing budget: [% reserved for experiments]

      ## Audience
      - ICP: [description]
      - Demographics: [age, gender, income, education]
      - Firmographics (B2B): [company size, industry, job titles]
      - Interests/behaviors: [relevant categories]
      - Existing customer data: [pixel data, CRM lists, purchase history]

      ## Product/Offer
      - What is being promoted: [product/service]
      - Pricing: [price point, plans, free trial]
      - USPs: [unique value propositions]
      - Competitive positioning: [vs competitors]

      ## Channels
      [Which platforms are in scope]
      | Channel | Status | Notes |
      |---------|--------|-------|

      ## Creative Assets
      - Available: [images, videos, logos, brand guidelines]
      - Needed: [what's missing]

      ## Tracking Setup
      - Pixel/tag status: [installed/not installed per platform]
      - Conversion events: [defined events]
      - Analytics platform: [GA4/Mixpanel/etc]
      - Server-side tracking: [active/not active]
      - UTM convention: [defined/needs setup]

      ## Historical Data
      [Past campaign performance if available]
      | Channel | Monthly Spend | CPA/ROAS | Conv Volume | Period |
      ```

      ## Missing Information
      [List specific questions for any [NEEDS INPUT] fields]
    as: media_context

  - type: variable.set
    name: result
    value: "{{media_context}}"