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Knowledge Pack Files
Performance Marketing Knowledge Pack Files
Browse the source files that power the Performance Marketing MCP server knowledge pack.
Available free v1.0.0 LLM
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sidebutton install marketing Attribution
This skill pack was authored from scratch following the SideButton skill pack format. The following public sources were studied during research and influenced specific frameworks:
Research Sources
GitHub Repositories
| Source | License | Influence |
|---|---|---|
| hyroescom/claude-ads | MIT | Health Score audit system, Quality Gate concept, 3x Kill Rule, industry template approach |
| itallstartedwithaidea/google-ads-skills | Apache 2.0 | Confirm-Execute-Postcheck safety protocol, 7-dimension audit model |
| kostja94/marketing-skills | MIT | Validated modular skill architecture for marketing domains |
| jeevanbavandla/google-ads-copywriter | MIT | 5-angle headline distribution formula for RSAs |
| mathiaschu/google-ads-analyzer | MIT | 12-document reference architecture by analysis dimension |
| pymc-labs/pymc-marketing | Apache 2.0 | MMM methodology reference |
| facebookexperimental/Robyn | MIT | MMM methodology reference |
| google/meridian | Apache 2.0 | MMM methodology reference |
| facebookincubator/GeoLift | MIT | Geo-lift incrementality testing methodology |
| shakostats/Awesome-Marketing-Science | — | Curated list of marketing science tools |
Industry Frameworks
| Source | Influence |
|---|---|
| Pilothouse 3-3-3 Framework | Creative testing methodology for Meta Ads |
| Motion Creative Testing Guide | 3-phase testing framework (Pre-Flight, New vs BAU, Scaling) |
| CXL PXL Framework | Objective A/B test prioritization with binary scoring |
| SiteTracking Measurement Maturity Model | 5-level measurement maturity self-assessment |
| HopSkipMedia 70-15-15 Rule | Google Ads budget allocation framework |
| Improvado Budget Pacing | Pacing formulas and waterlevel pacing strategy |
| Anchour Meta 2026 Playbook | ABO vs CBO decision framework, CPMr fatigue metric |
| ANA Programmatic Transparency Study | MFA 5-signal definition, TrueImpression criteria, programmatic benchmarks |
| DeepSee.io ACT Framework | ACT classification (Arbitrage/Clutter/Template), ad density thresholds |
| Coalition for Better Ads Standards | Mobile ad density 30% threshold, 8 banned mobile ad experiences |
| IAS 20th Media Quality Report | Viewability benchmarks by device/region (2024 data), MFA conversion impact (+278%) |
| Pixalate Q4 2024 Viewability Report | Open programmatic viewability rates by environment and country |
| Trade Desk Frequency Optimization | Channel-specific optimal frequency, 7-step optimization framework |
| Brand Metrics Meta-Analysis | Diminishing returns curve: 80% of conversion value in first 3-7 impressions |
| Brixon B2B Frequency Guide | B2B industry-specific frequency caps (IT, finance, healthcare) |
| IAB Tech Lab Supply Chain Validation | ads.txt/sellers.json/SupplyChain Object three-layer validation |
| GARM Framework (ANA) | 12 content categories with Safety Floor + suitability tiers |
| Google Privacy Sandbox Retirement | Privacy Sandbox ad APIs retired Oct 2025, Chrome kept third-party cookies |
| GumGum Contextual Performance | Contextual targeting 41% lower cost per viewable impression vs behavioral |
| Improvado Anomaly Detection | Three-tier alert severity system with specific deviation thresholds |
| Pixis Root Cause Analysis | Four Levers diagnostic model (Audience/Creative/Bids/Budget) |
| GeoLift Walkthrough (Meta) | Simulation-based power calculation, minimum geo/duration requirements |
| Google Conversion Lift | $5K minimum, Bayesian methodology, 14+ day duration requirement |
| Meta Conversion Lift | 100+ conv/week, 2-4 week duration, holdout design requirements |
| Gupta Media Day-of-Week CPM | Day-of-week CPM multipliers for Meta, TikTok, Snapchat (billions of impressions) |
| Guhl et al. Pacing Heuristics (ScienceDirect) | Waterlevel pacing outperforms even pacing empirically |
| Zalando Pacing Algorithm | A/B tested bid adjustment formula: 10% more views, 10% lower CPV |
| PureSEM Keyword Universe | Keyword universe building as business asset, 4-layer data aggregation |
| KeywordMe Search Term Optimization | Four-Bucket classification model for search terms |
| Negator.io Negative Keyword Scoring | 0-100 negative keyword scoring system with 5 dimensions |
| Optmyzr RSA Study (93K RSAs) | Pinning strategy impact data, asset count guidance (8-10 headlines) |
| GrowthSpree RSA Experiments | Minimum conversion requirements by expected lift (50%→100, 30%→250, 20%→400) |
| PPC.land RSA Optimization | Asset label thresholds (500/2000/5000 impressions), asset count guidance |
| ConversionLab DTR Study | Dynamic Text Replacement +31.4% conversion lift (77-day test, 100% significance) |
| NextAfter Ad Congruence Experiment | Ad-to-page visual congruence +47.6% conversion lift (239K sample) |
| MarketingExperiments Continuity | Messaging continuity +63.3% CVR lift, Continuity+Congruence framework |
| Portent Page Speed Study | Per-second conversion impact (100M+ page views), 4.42% CVR drop per second |
| Marketo Progressive Profiling | 42% more submissions, 61% more MQLs, 7% CVR drop per additional field |
| Return Path Subject Line Study | 9B emails analyzed, 28-39 char optimal length, urgency +22% open rate |
| Experian Personalization Study | Personalized subject lines +26% unique open rates |
| Boomerang Email Length | 40M+ emails: 50-125 words = highest response rate |
| WordStream Single CTA | Single CTA emails get 371% more clicks, 1617% more sales |
| Litmus State of Email | Preheader adds 7% open rate lift, 40-100 chars optimal |
| Infobip IP/Domain Warmup | 14-day warm-up schedule with daily volumes |
| MailerLite Cadence Study (42K accounts) | Twice-weekly = highest CTR (5.31%) + lowest unsubscribe (0.33%) |
| Attribuly Abandoned Cart Timing | Cart email timing by AOV tier, 45-90 min optimal first email |
| Closer Apps Shopify Recovery | Recovery rates by AOV: 7-35% range, 10.7% Shopify average |
| Omnisend Post-Purchase | Automated flows: 37% of sales from 2% of volume, 22.64% click-to-conversion |
| ActiveCampaign Welcome Series | Moving sales pitch earlier = 89% revenue increase |
| Store Growers YouTube Benchmarks | YouTube CPM/CPV by format, view rate benchmarks |
| Amra & Elma Video Completion Stats | Completion rates by device/length/format, vertical +33.8%, captions -23% skip |
| TikTok Creative Best Practices | Sound +12% CVR, CTA cards +30% CVR, 15s+ videos +45% performance |
| Google Brand Lift Setup | Brand lift minimum budgets by question count ($10K-$60K US) |
| Meta Brand Lift Questions | Survey question categories, study design methodology |
Methodology
All content was written fresh following the adapted 9-section pattern for generic (non-browser) SideButton skill packs. Source material was used for framework validation and concept naming (e.g., "3x Kill Rule", "CEP protocol"), not for content copying.