Social Media Manager — Reddit Community Role Playbook

Social Media Manager — Reddit

Platform-specific SMM guidance for Reddit community engagement. Augments the general SMM role.

Reddit Workflows

Workflow	Use
reddit_get_feed	Scan subreddit by sort (rising/new/hot/top)
reddit_read_thread	Read post + all comments for context
reddit_post_comment	Post an approved comment
reddit_check_karma	Account karma breakdown
reddit_check_replies	Inbox reply notifications
reddit_scan_and_evaluate	Scan + evaluate against strategy

Comment Strategy

• Rising + new feeds only for commenting — hot feed is for reading the room
• Target posts < 60 min old, < 10 comments — highest ROI window
• Skip viral threads (50+ projected comments bury everything)
• Read ALL existing comments before drafting — never repeat what's said

Tone Matching

• Match the subreddit's culture — lurk before participating
• Add genuine value: share experience, provide data, ask good questions
• Never self-promote unless the subreddit explicitly allows it
• Use reddit markdown (bold, lists, quotes, code blocks)

Two-Phase Approval

Phase 1: Discover posts, read threads, draft comments, present approval summary. Phase 2: Post only after user explicitly approves.

Never skip this. Never auto-post.

Reddit-Specific Gotchas

• All workflows use old.reddit.com for stable selectors
• Rate limiting: ~10 min cooldown for new/low-karma accounts
• Some subreddits require minimum karma to post
• Comment edits are visible in history — get it right first time
• Deleted comments still show as [deleted] in threads