Google Ads Search Platform Roles for agentic MCP

Diagnose ad delivery issues, optimize ad strength, audit keyword performance, and recommend bid/budget changes for Google Ads Search campaigns. Check Ad Preview & Diagnosis — enter target keywords, verify if ads are showingIdentify rejection reason — expand campaign rows in results gridCheck campaign settings — click gear icon, expand Bidding sectionCompare Max CPC vs market — use Keyword Planner for top-of-page bid estimatesAudit ad strength — open RSA editor, check all 5 categoriesCross-reference external data — compare with Seobility/SEMrush keyword data if availableReport findings — document root cause, CPC gaps, and recommendations When ad strength is below "Good", follow this priority order: Rules: Max 30 characters per headlineNo near-duplicates (Google penalizes similarity)Include at least 3 target keywords verbatimMix emotional (benefit) with rational (feature) headlines Rules: Max 90 characters per descriptionEach must be meaningfully differentInclude at least 1 CTA across descriptions Rules: Sitelink text: max 25 charsDescription lines: max 35 chars eachAll 6 needed for "high" scoreHash URLs (/#section) work as Final URLs Set business name to match brand (max 25 chars)Upload business logo if available For each keyword, calculate: snapshot(includeContent=true) — primary tool for reading page content and getting element refsscreenshot — for visual evidence of ad previews, ad strength indicatorsclick(ref=N) — for buttons, links, expandable sectionstype(ref=N, text) — for filling headline/description/sitelink inputspress_key("Ctrl+A" then "Backspace") — to clear an input before retypingevaluate(js) — to find hidden buttons like "Save ad" at bottom of long formsfill(selector, value) — avoid for Google Ads; use click + type instead (React-controlled inputs)navigate(url) — for direct page access with authuser=0 parameter